客戶話語
寶潔(中國)有限公司對外事務部副總監：岑家迪小姐
(Kitty Shum ,Associate Director - Beauty Care , Procter & Gamble China)
We worked with Lan Ting, Patricia across a variety of beauty projects at Procter & Gamble since 2003. We started the first project when Lan Ting provided services on delivering our media communication strategies for our haircare brands in Hong Kong including Rejoice, Pantene, Vidal Sassoon and Head & Shoulders. Lan Ting proofed to be a strong team player where she worked very well with people with a variety of backgrounds ranging from business leaders, project managers, artists and beauty professionals. She was able to engage her team members in delivering the communication objectives and always worked to build on her team members ideas to make very strong communication plans.
Lan Ting has also demonstrated strong professional capabilities with strengths particularly being a leader in developing and delivering communication strategies as well as leading beauty execution as a fashion stylist. She is able to handle PR projects independently with her team. We have involved her in our Vidal Sassoon brand PR projects in Hong Kong for our biggest brand restage in 2005. Lan Ting was assigned as the project leader who came up with great PR concepts for our Vidal Sassoon brand. In 2006, we also involved her as our beauty / fashion consultant for our Pantene spokeperson (Lin Chiling, Vivian Chow, Charlie Yeung) and Head & Shoulders spokeperson (Kelly Chan) for all our PR images across Greater China. During her service with P&G, we have achieved record high media results for these haircare brands.
Finally, Lan Ting has huge networks in the beauty business ranging from media, fashion house, event production and photographers. All her professional networks are a few of the top players in the industry. She is able to work with these professional teams to deliver great media results for our brands.
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